.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in equity capital yearly, have actually brought up almost $360 thousand so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That decline is due to market concentration, improved regulatory pressures, and economic uncertainties.ADWEEK spoke with 5 VCs who remain to invest in adtech companies, despite these challenges, concerning what they are actually trying to find and what they steer clear of. Probably unsurprisingly, these investors are targeting options in privacy-focused technologies and industry-specific areas such as hooked up TV.